![]() NEIGHBORHOOD draws from Takizawa’s deep passion for historic motorcycle subculture, creating classic American clothing such as leathers, shirting, sweats, flannels, and headwear, all with a distinct biker gang twist. NEIGHBORHOOD was part of the original Harajuku streetwear scene of the early ’90s, a Tokyo-based movement of friends and peers who effectively founded the Japanese streetwear scene, birthing labels including BAPE, UNDERCOVER, WTAPS, Hysteric Glamour, and GOODENOUGH. Started in 1994 by Shinsuke Takizawa (often referred to as Shin), NEIGHBORHOOD or NBHD is one of the OGs of Japanese streetwear. ![]() The brand also makes the best camping equipment - think barista-worthy coffee makers, travel chopsticks and lanterns - meant to foster restorative experiences in nature and help customers reconnect with others as well as the outdoors. From city streets to mountain peaks, Snow Peak apparel is comfortable, exceptionally durable, and stylish as it looks back through the archives of Japanese style for inspiration. Prioritizing high-performance materials over branding has ensured that Snow Peak has earned the respect and support of a cult following. The company is still a family business, the third generation being Lisa Yamai who introduced Snow Peak Apparel in 2014. Reaching the USA in 1999 under the control of Yukio Yamai’s son Tohru Yamai, Snow Peak has grown to become a name in style as well as performance. To this day, Snow Peak’s headquarters is located in the region which continues to be the main source of inspiration for the brand. Yamai founded the company in the Niigata Prefecture, a region known for a mountain range that reaches heights of 8,051 km. One of the oldest names in our roundup, Snow Peak was founded way back in 1958 by Yukio Yamai. Thanks to big innovations such as its Wave technology and Enerzy Foam, this remains the case but the label has also expanded into more lifestyle products and had notable collaborations with artists and brands such as Footpatrol, Hajime Sorayama, and this very magazine. Since the launch of its Sportstyle line in 2018 saw the brand focus on bringing innovative technology to day-to-day, style-focused footwear, it has found new fans amongst sneaker enthusiasts. A lot of my favorite players wore Mizuno and growing up I noticed that people who took sports seriously wore Mizuno.” This has included creating hi-tech gear for sports ranging from skiing to handball to tennis and everything in between.Īs Wesley Tyerman, a freelance creative director for Mizuno, previously told us: “For me, it’s always meant sport, quality, and history. Or, if you are simply on the hunt for some of the best brands for your rotation, be sure to stop by our top clothing brands in the world hub.įounded in 1906 by Rihachi Mizuno after falling in love with baseball on a trip to the U.S., Mizuno started out selling mostly baseball gear and has developed over the years to become a frontrunner in technical sports apparel. Once you're done with Japanese fashion brands, be sure to check out Italian clothing brands and German clothing brands, too. For those less informed, the door’s about to open to a whole other level of style. For the already familiar, it’s a chance to reflect on the best of the best. With that in mind, here’s a guide to some of the best Japanese clothing brands that all Highsnobiety readers should know about. Of course, brands like COMME des GARÇONS, A Bathing Ape, and UNDERCOVER have been fashion heavyweights for a long time, but it’s only in the past few years that the global fashion audience has begun to learn about the wealth of Japanese clothing brands that have been pushing the envelope of style and creating amazing, high-quality products just out of sight of the masses. Even a decade ago, Japanese fashion was one of the best-kept secrets in menswear.
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